About David

Teaching Philosophy

David's Teaching PhilosophyContinuing education is a big part of my teaching philosophy.  A lot of time has been spent filming swings at the PGA Tournaments played in Florida and comparing the best players in the world. It is important to have a strong grasp and understanding of what actually makes these players so good.

I have taught a lot of young talent that start their golfing career at an early stage in their life and are in search for advice on how they can build the best foundations for their amateur dreams to become a golfing professional. This drove me to study and research the top 100 players in the world in regard to what age they turned professional, college career and other factors to try to find out a formula to greatness. All of this research keeps pointing in the direction of finding the key that works for each individual not trying to fit all into one model.

All of my experiences to this point have been accompanied by reading hundreds of books, visiting some of the world’s top teaching professionals like Jim Mclean, Bob Toski, Denis Pugh, Butch Harmon, Pete Cowan and Hank Haney, taking more lessons from them and watching them teach, in addition to a multitude of seminars and research studies. This wealth of information has helped me format my current teaching philosophy on what is important within the golf swing. I do believe that there are many different golf swings, and the evidence is clear to see week in week out during my teaching career.

My philosophy has only come about through my in depth research which was, and still is, carried out consistently and frequently to stay at the forefront of what makes great players so great.


My passion for golf coaching started by wanting to help others improve and enjoying others success more than I enjoyed my own!

Fitness Page Coming SoonI have been teaching and researching golf for over 15 years and in 2017 became one of few professionals in the the world to reach PGA Master Professional status. I work hard everyday to ensure I have the latest information and research to better educate myself and help my students.

Throughout my years of coaching I have adapted my coaching style to use a blend of traditional teaching styles mixed with the latest technology to help golfers of all abilities improve their game.

Since 2016 I have been named as one of Golf Digest’s Top Young Teachers in America and was recently voted PGA South Florida Chapter Teacher of the Year in 2018.

Throughout my golfing career I have been lucky enough to work closely with some of the best coaches and mentors of the game including Jim McLean and also travelled the world seeking time with other great instructors. This has allowed my reputation to grow not only in the amateur game but also on both the European and USPGA Tour, teaching previous major winners and Ryder cup players.

I have used my expertise and experience to help many European Tour and PGA Tour Professionals elevate their games on golf’s biggest stages.

I am currently based in Miami Florida during the winter months and London, England during the summer months but am also lucky enough to travel to other countries to spend time at various courses and Tour events with my students when required.

My biggest passion is sharing my knowledge with others in the hope that it will help golfers of all levels improve and grow the game. SO WATCH THIS SPACE!

David Armitage

There will be more exciting ventures from me COMING SOON so sign up to my announcements on Twitter and follow me on Instagram to hear the latest about ways I can help YOU achieve your goals.

In the meantime for daily Golf hints and tips sign up to my newsletter, follow me on Instagram or tune into my weekly radio show on Sirius XM PGA Tour Radio called ‘DRIVE, THRIVE and SURVIVE’ to hear the latest golf chat with some special guests.

You can also catch me on the commentary teams at some of the biggest golf tournaments in the world including the British Open, PGA Championship and Ryder Cup.

Yours in golf,